Earth Day 2013 posters
Poster campaign for earth day 2013. The designs were done to create awareness and reminders to
recycle plastic as much as possible. The idea was to make everyday plastic products look like weapons
of mass destruction.
recycle plastic as much as possible. The idea was to make everyday plastic products look like weapons
of mass destruction.
The images were posted on walls and online. They were also sent to all clients of Lonsdale Saatchi
and Saatchi who were asked to in turn print and distribute the message as far and wide as possible.
and Saatchi who were asked to in turn print and distribute the message as far and wide as possible.
Illustration: Ryan James